☕ DrinkCoffeeAndProfit
Smart money moves before breakfast
Inspiration Quote for the Day
“The four most dangerous words in investing are: this time it’s different.”
— John Templeton
· · · Partner Message · · ·
Immersed

THE TWO-MINUTE CASE
5 reasons 9,800+ investors chose Immersed.

1. The traction is real

1.5M+ users, $7M+ in revenue, and users spend up to 60 hours a week inside the platform.
 

2. The hardware punches up

Visor delivers 4K per eye, 2M more pixels than Apple Vision Pro at about a third of the price, with 75,000+ on the waitlist.
 

3. The partners are household names

#1 productivity app in the Meta Quest Store, plus Google and Qualcomm.
 

4. Serious names are on the cap table

Pat Gelsinger (former Intel CEO), Tim Tebow, Mark McClain and 9,800+ other investors, with $37M+ raised.
 

5. The terms are simple

Shares at $0.79, NASDAQ ticker $IMRS reserved, and a share price deadline of July 30.
INVEST BEFORE THE ROUND CLOSES ›

invest.immersed.com  ·  Reg A+ offering  ·  Share price deadline July 30

This is a paid advertisement for Immersed made pursuant to a Regulation A+ offering and involves risk, including the possible loss of your entire investment. Shares are not publicly traded and are illiquid. No IPO or NASDAQ listing is guaranteed. Please read the offering circular and related risks at invest.immersed.com. The valuation is set by the Company and there is currently no public market for the Company’s Common Stock. Financial figures are unaudited and past performance does not guarantee future results. NASDAQ ticker “IMRS” has been reserved by Immersed and any potential listing is subject to future regulatory approval and market conditions. Investor references reflect factual participation and do not imply endorsement or sponsorship, and do not guarantee returns. Tier pricing is set by the Company; prior pricing does not indicate future value.

The Morning Ritual
He Bought the Hot IPO the Morning It Opened. The People Who Got Rich Had Already Sold It to Him.

Rick had been reading about the company for months. A buzzy AI name, finally going public. The morning it listed, he was up before market open, coffee in hand, finger on the buy button. The stock had priced at $30 the night before. By the time trading opened at 9:30, it was already $42. He bought anyway. How could he not? Everyone said this was the one.

Here is what Rick did not understand as he clicked buy. That jump from $30 to $42 did not happen for him. It happened to the people who sold to him. The $12 gain, the exciting part, the part on the news, was already gone by the time an ordinary person could get a single share. He did not get in early. He got in last.
In One Sip
► Across four decades of data, the average IPO jumps about 18% on its first day of trading, according to University of Florida research by Professor Jay Ritter.
► That pop goes almost entirely to institutions and insiders who bought at the offer price the night before. Regular investors buy after the jump, at the higher open.
► The longer story is worse. IPOs from 1980 to 2023 delivered an average three-year return of about -20% compared with the broader market. The pop is often the peak.
► 2026 is set to be one of the biggest IPO years ever. Goldman Sachs projects a record $160 billion in new offerings, with SpaceX targeting a valuation near $1.8 trillion.
► Here is the buried lead. For a company’s biggest early gains, the entry point that mattered was closed to the public long before the ticker ever appeared on your screen.
Why It Matters for Your Money

Put real dollars on Rick’s trade. The institutions were handed shares at $30 the night before. They sold into the excitement at the $42 open. On a block of shares, that is a clean 40% they made in a single morning, and Rick is the one who paid it. He funded their gain by being the eager buyer at the top.

Now play it forward. If Rick’s stock follows the historical pattern and lags the market by roughly 20% over the next three years, then a $10,000 position could leave him about $2,000 behind where a plain index fund would have put the same money. Not because he picked a bad company. Because he paid the excitement premium and bought it last.

This is not a reason to swear off good companies forever. Plenty of great businesses went public and rewarded patient owners years later. But the day-one buy, the one that feels most urgent, is almost always the worst-priced entry an ordinary investor can make.
The Wealth Angle

Here is the pattern underneath all of this. The stock market is stacked in layers, and the earlier your layer, the better your price. Founders and employees own the earliest and cheapest shares. Then venture funds. Then, at the offering, the big institutions. Then, dead last, the public, on the first morning anyone can click buy.

Every layer sells to the one below it at a markup. The famous first-day pop is not the market rewarding a great company. It is the sound of the earlier layers cashing out onto the latest arrivals. By the time a story is exciting enough for everyone to know about it, the cheap entry is already behind you.

That is the real lesson, and it is bigger than IPOs. The most valuable seat in almost any deal is the early one, and it is usually the one the public never gets offered. Knowing that will not get you the early seat. But it will stop you from paying top dollar to sit in the last row and calling it getting in on the ground floor.
☕ Key Insight:
The IPO pop on the news is not your gain. It is the gain of the people selling to you. By the time you can buy, the early money is already walking out the door with the profit.
Coffee Break Move

With a record year of IPOs coming, you will feel the pull to buy one on day one. Before you do, make yourself a simple rule this morning: no IPO gets bought on its first day. None. Write it on the same sticky note where you keep your other money rules.

If a newly public company genuinely interests you, put a reminder on your calendar for six months out instead. That is roughly when the insider lock-up expires, a wave of selling often pushes the price down, and the excitement premium has drained out. History says that is a far better window than the frenzy of day one.

And if you simply want exposure to a hot sector like AI, a low-cost index fund or ETF already owns these companies for you, spread across many names, without asking you to guess the one winner on its most expensive morning.

Rick learned this the slow way. You get to learn it over coffee. The excitement and the opportunity are almost never in the same place. When everyone is rushing to get in, that is usually the signal that the easy money already got out.

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