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· · · Partner Message · · ·
Same 11-ounce bag of coffee, priced at both ends. Almost every company in this business owns one end or the other. Green Coffee Company owns nearly the whole middle, and it publishes the math.
Picked cherry $2.03. Wet mill $2.63. Dry mill $3.23. Roasted by a partner $4.41. Distributed $6.30. Packaged as Juan Valdez $8.40. On a Target shelf $13.99.
Behind those numbers: 45 farms in Colombia, more than 10,000 acres, over 10 million trees, the largest milling capacity in the country, and a harvest projected at 5.1 million pounds this year against 2.3 million last. Coffee in more than 3,000 stores across 21 states. Revenue from $1 million in 2021 to $26 million in 2025.
Most of it still sells at the green coffee stage, and that is the point. The ladder above is available to climb, not already climbed.
$1.15 a share. $1,000.50 minimum, roughly 870 shares, no accreditation required. Private and illiquid, no secondary market, transfers need board approval, and the whole position can go to zero.
Rights apply to retail and institutional sales in the U.S. and Canada (non-cafe business) and are governed by a 10-year agreement to manufacture and distribute the iconic Juan Valdez® brand in the U.S. and Canada. Juan Valdez®, Procafecol S.A., the National Coffee Federation of Colombia, and any of their respective affiliates (collectively, the “Juan Valdez Parties”) are not sponsors, issuers, co-issuers, promoters, guarantors, underwriters, placement agents, or participants in any manner in this investment offering. The Juan Valdez Parties have not reviewed, approved, authorized, endorsed, recommended, or verified this offering, any related offering materials, or any statements made herein, and do not express any view or opinion regarding the merits, risks, or suitability of this investment. Any reference to the “Juan Valdez®” brand or related trademarks is made solely for the limited purpose of describing an existing commercial agreement relating to the manufacture, marketing, and sale of certain coffee products. Such agreement does not extend to, and expressly excludes, any securities offering, fundraising activity, investment program, or capital-raising transaction. Investors should not rely on the existence of any trademark license, brand association, or commercial agreement with the Juan Valdez Parties as an indicator of financial performance, investment quality, creditworthiness, risk mitigation, or likelihood of success of the issuer or this offering. The continuation of any commercial agreement is subject to contractual terms and conditions and may be modified or terminated, and no assurance is given that any such relationship will continue for any period of time. No Juan Valdez Party assumes any responsibility or liability for the accuracy, completeness, or adequacy of the information contained in this offering, nor for any investment decision made by any investor.
Paid affiliate advertisement. Green Coffee Company is offering securities under Regulation A. An offering statement has been filed with and qualified by the SEC; qualification means only that the company may sell the securities described in it. Review the offering circular before investing. The shares are private, unlisted and illiquid, there is no secondary market, transfers are subject to board approval, and you may lose your entire investment. Revenue growth and past performance do not predict future results. Non-accredited investors may invest no more than 10% of the greater of annual income or net worth.
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