☕ DrinkCoffeeAndProfit
Smart money moves before breakfast
PARTNER MESSAGE
RYSE Reg A+ · Nasdaq $RYSS reserved
RYSE smart home with $RYSS Nasdaq ticker reserved

Investor briefing · Smart home

The smart home category Big Tech overlooked. RYSE owns it.

92% of window shades are still controlled by hand. RYSE retrofits them with patented robots and AI. The current share price recently rose to $2.50, up from $2.45.

Nest took thermostats smart. Ring took doorbells smart. Both became billion-dollar acquisitions. The largest remaining manual category in the home is window coverings, and RYSE is the only company built around retrofitting them.

Patented robots install in minutes on existing shades, blinds, and curtains. No replacement, no electrician, no rip-and-replace. The product is already selling through Best Buy, Amazon, Home Depot, and Lowe’s, with $15M+ in lifetime revenue.

Through a Regulation A+ offering, everyday investors can buy shares at $2.50 per share ahead of a potential Nasdaq listing under reserved ticker $RYSS.

$15M+

Revenue

80K+

Devices sold

100+

Best Buy stores

10

Patents granted

Current pre-IPO share price

$2.50 / share

 Next increase ahead

Invest at $2.50/share →

~$1,002 minimum · IRA eligible · No lock-up · Bonus shares available

Bonus shares program

$2,500 +10% bonus shares
$10,000 +20% · effective $2.08/share
$100,000 +40% · effective $1.79/share
$250,000 +50% · effective $1.67/share

Important disclosures. This is a paid advertisement for RYSE Inc. made pursuant to a Regulation A+ offering and involves risk, including the possible loss of principal. The valuation is set by the Company; there is currently no public market for the Company’s Common Stock. Nasdaq ticker “$RYSS” has been reserved by RYSE; any potential listing is subject to future regulatory approval and market conditions. Media references reflect factual coverage and do not imply endorsement. SEC qualification does not constitute SEC approval of the merits.

RYSE Inc., 96 Spadina Avenue, Suite 500, Toronto, ON M5V 2J6, Canada
Inspiration Quote for the Day
“The only difference between death and taxes is that death doesn’t get worse every time Congress meets.”
— Will Rogers
The Morning Ritual
Your Home Lost Value. Your Tax Bill Found More.

My uncle Ray called me Thursday night. Not about the market. Not about the Fed. He was sitting at his kitchen table with a single sheet of paper. His county reassessment notice. The house he bought in 2019 for `$285,000` just got revalued at `$371,000`. His property tax is climbing `$1,140` a year. He hasn’t done a thing to the place. Same roof. Same driveway. Same cracked patio he keeps meaning to fix.

Here is the part that made him pour a second cup. His home’s actual market value fell last year. The county doesn’t care. They are taxing him on a number from two years ago. And he is not alone.
In One Sip
► The average U.S. property tax bill hit `$4,427` in 2025. That is up `3%` from the prior year, according to ATTOM. Total levied: `$396.8` billion across `89.6` million homes.
► Average home values fell `1.7%` year over year. Tax bills still rose. The effective tax rate climbed to `0.9%`, the highest since 2020.
► Pandemic home prices surged `30%` to `40%` between 2020 and 2022. Counties that reassess every two to four years are only now catching up. That means 2022 peak pricing is landing on 2026 tax bills.
► Tax bills rose in `40` states plus Washington, D.C., last year. New Jersey leads at `$10,499` per home. West Virginia sits at `$1,081`. The gap between the highest and lowest state is nearly ten to one.
► The buried story: in Cook County, Illinois, some working-class neighborhoods saw property tax spikes of `133%` in a single year. That is not a typo. That is someone’s mortgage payment doubling overnight.
PARTNER MESSAGE

Most people missed it. But if you go back and listen carefully, there’s a pattern.

Trump didn’t just mention gold once. He’s dropped a series of sly hints that, when you line them up, paint a very clear picture.

He promised a “new American Golden Age.” Most people took that as a slogan. What if it wasn’t?

He warned that to fix the economy “there would be some pain.” Most people assumed he meant tariffs. What if he meant something bigger?

His Treasury Secretary went on national television and said the administration plans to “monetize the assets on the balance sheet.” The government’s single biggest asset? 261 million ounces of gold valued at $42 an ounce on the books. Worth over $1.2 trillion at market prices.

There’s legislation in his own party right now to revalue that gold. A Federal Reserve economist published a paper on how to do it. And central banks around the world are hoarding gold like they already know the ending.

One hint is a comment. Two is a coincidence. This many is a plan.

No president since Nixon has talked about gold this openly. And the last time a president acted on gold, FDR in 1934, it created one of the biggest wealth events of the century. Most Americans had no idea until it was too late.

The “pain” he warned about? It’s coming for people who aren’t positioned. The “Golden Age”? It’s coming for people who are.

A free report called “The Great Gold Reset” connects every hint, every statement, every piece of legislation into one clear picture. And shows you how to get on the right side of it in about 15 minutes. No taxes. No penalties.

Download Your Free Report Here

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Why It Matters for Your Money

Start with a home worth `$350,000` in a county with an effective rate of `0.9%`. That is `$3,150` a year. Now the county reassesses it at `$410,000` based on 2022 comps. Your new bill: `$3,690`. That is an extra `$540` a year you did not budget for. It shows up in your escrow. Your mortgage payment climbs. You did nothing.

Now layer on what else happened. Home insurance premiums rose about `12%` nationally last year. Utility rates are up. Grocery inflation is running at `2.9%`. Every fixed cost in your household got more expensive while your paycheck stayed flat.

I think the worst part is the lag. You bought at a price. The market ran up during COVID. Then it cooled. But your county is still catching up to the peak. You are paying 2022 prices on a 2026 budget. Sound familiar?

Uncle Ray said it best. “My house is worth less than last year. But the county says I owe more.” He is right. And `40` states did the same thing.
The Wealth Angle

Here is the pattern most people miss. Property taxes are not driven by your home’s value. They are driven by your local government’s budget. Schools need money. Police need money. Roads need money. When costs rise, the rate adjusts. When values rise, the base adjusts. Both went up at the same time.

The effective tax rate nationally hit `0.9%` last year. That is the highest since 2020. Think about that for a second. Home values dipped. The rate still climbed. That means local governments are spending more per dollar of property than they have in five years.

And the reassessment cycle is the quiet machine behind it. Most counties reassess every two to four years. The pandemic surge from 2020 to 2022 is still rolling through the system. If your county hasn’t reassessed yet, it is coming. Minnesota alone is projecting a `$948` million increase in property taxes for 2026. That is a `6.9%` statewide jump.

I would not count on this reversing. Local budgets ratchet. The assessment goes up, the budget fills the gap, and the new floor is set. That is how a `$3,150` bill becomes `$4,200` inside six years. Your house didn’t change. The math around it did.
☕ Key Insight:
Home values fell `1.7%` last year. Property tax bills rose `3%`. The effective rate hit a five-year high. You are not paying for what your home is worth today. You are paying for what your county spent yesterday.
Coffee Break Move

If you got a reassessment notice this year: Pull up the last three comparable sales within half a mile of your home. If they sold below your new assessed value, you have grounds to appeal. Most counties give you `30` to `90` days from the notice date. Do not let the deadline pass. Homeowners who appeal win a reduction roughly `40%` to `60%` of the time.

If you haven’t been reassessed yet: Check your county’s reassessment schedule. If it is coming in 2026 or 2027, start gathering evidence now. Photos of deferred maintenance. A recent appraisal if you have one. Comparable sales that support a lower number. The appeal window is short. Preparation is the whole game.

Uncle Ray filed his appeal yesterday. Three comps. A printout from Zillow. A photo of the cracked patio. It took him forty minutes. That is forty minutes to save `$1,140` a year for the next three years. I told him it might be the best hourly rate he ever earned. He laughed and poured me a cup.

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